In-car advertising
Posted: 25 Jan 2014, 10:44Yet another reason to always have at least one fully mechanical car?
In a carefully-worded press release void of the term “advertising”, BMW claims the “location-based offers and services” will be relevant to specific route and final destination during each journey.
So far the technology has been developed in a BMW 7-Series testing vehicle, and allows drivers to set their preferences by filtering information or turning the program off altogether.
At least that last bit is (somewhat) reassuring.
Cue the spin-doctor:
“The joint research project paves the way for an even greater level of driver comfort and convenience,” BMW said in a statement.
“Results from this project could allow future navigation systems not only to provide information about the quickest route but also to provide recommendations about special coffee deals at filling stations, the best parking deals or even real-time offers at a sports shop along the route – but only if the driver wants.”
Articolul complet: http://www.swadeology.com/2014/01/bmw-o ... vertising/
Viitorul suna bine ???
In a carefully-worded press release void of the term “advertising”, BMW claims the “location-based offers and services” will be relevant to specific route and final destination during each journey.
So far the technology has been developed in a BMW 7-Series testing vehicle, and allows drivers to set their preferences by filtering information or turning the program off altogether.
At least that last bit is (somewhat) reassuring.
Cue the spin-doctor:
“The joint research project paves the way for an even greater level of driver comfort and convenience,” BMW said in a statement.
“Results from this project could allow future navigation systems not only to provide information about the quickest route but also to provide recommendations about special coffee deals at filling stations, the best parking deals or even real-time offers at a sports shop along the route – but only if the driver wants.”
Articolul complet: http://www.swadeology.com/2014/01/bmw-o ... vertising/
Viitorul suna bine ???
.