In-car advertising

Tot ceea ce nu poate fi incadrat.

In-car advertising

Postby bullet » 25 Jan 2014, 10:44

Yet another reason to always have at least one fully mechanical car?

In a carefully-worded press release void of the term “advertising”, BMW claims the “location-based offers and services” will be relevant to specific route and final destination during each journey.

So far the technology has been developed in a BMW 7-Series testing vehicle, and allows drivers to set their preferences by filtering information or turning the program off altogether.

At least that last bit is (somewhat) reassuring.

Cue the spin-doctor:

“The joint research project paves the way for an even greater level of driver comfort and convenience,” BMW said in a statement.

“Results from this project could allow future navigation systems not only to provide information about the quickest route but also to provide recommendations about special coffee deals at filling stations, the best parking deals or even real-time offers at a sports shop along the route – but only if the driver wants.”

Articolul complet: http://www.swadeology.com/2014/01/bmw-o ... vertising/


Viitorul suna bine ???
Image
User avatar
bullet
Saabist adevarat
 
Posts: 1293
Joined: 29 Jul 2008, 12:38
Location: Sibiu-Bucuresti

Re: In-car advertising

Postby Dansb » 25 Jan 2014, 15:38

bullet wrote:Viitorul suna bine ???

Viitorul e aproape... prezent. :roll: :wink:
Uita-te luni peste gard :lol: .
Saab 9-3 Vector 2007 60th Anniversary Edition - 1.9 TiD 147 Kw 430 Nm
Saab 90 1985 - 2.0 (1971 cc/74 Kw) 5 speed
Dansb
Saabist adevarat
 
Posts: 1368
Joined: 23 Jul 2012, 20:50
Location: Sibiu


Return to Discutii libere

Who is online

Users browsing this forum: Google [Bot] and 1 guest